Delivering effective marketing solutions across diverse industries.
Sponsorships & Rights.
We manage IP rights for multiple sports teams and drive revenue through selling sponsorship assets.
McNeil’s insights and mapping expertise allow our clients to unlock the value chain and ensure products reach their customers.
We develop compelling and inspiring brand strategy recommendations that address your business growth.
Making partnerships work
We advise brands and rights holders on making better partnership decisions, positively influencing desired behaviour changes amongst target audiences and maximizing return on investment.
McNeil offers evidence based and insight led sponsorship, marketing and brand consultancy services to brands, rights holders, agencies and investors both directly, and through specialist strategic partners.
We leverage on online campaigns to support your new relationship. Our sponsorship marketing strategists use cutting-edge approaches in digital marketing to guarantee top-level engagement
Who we are
McNeil is a boutique agency working with rights holders across Nigeria to maximise their sponsorship assets and communicate them effectively to brands in order to create strategic, long-term partnerships.
We specialise in football, but also work with companies with interests in fashion, music, TV and broadcast sponsorship. We have a core internal sponsorship and marketing expertise built up over many years from working brand, agency and rights holder side. We have worked with global brands like Guinness, Pepsi and Umbro, innovative rights holders like Enyimba.
Our expertise is supplemented by a network of specialist strategic partners whom are called upon as the brief dictates, to deliver our evidence based and insight led approach, ensuring the best available bespoke solution is delivered to our clients.
Some of the company we keep