Delivering effective marketing solutions across diverse industries.


Sponsorships & Rights.

Rights Management

We manage IP rights for multiple sports teams and drive revenue through selling sponsorship assets. 


Marketing Strategy

 McNeil’s insights and mapping expertise allow our clients to unlock the value chain and ensure products reach their customers.


Brand Strategy

We develop compelling and inspiring brand strategy recommendations that address your business growth.

Why Us

Why McNeil

Making partnerships work

We advise brands and rights holders on making better partnership decisions, positively influencing desired behaviour changes amongst target audiences and maximizing return on investment.

Strategic insights

McNeil offers evidence based and insight led sponsorship, marketing and brand consultancy services to brands, rights holders, agencies and investors both directly, and through specialist strategic partners.

Optimising partnerships

We leverage on online campaigns to support your new relationship. Our sponsorship marketing strategists use cutting-edge approaches in digital marketing to guarantee top-level engagement 


Case studies

About Us

Who we are

McNeil is a boutique agency working with rights holders across Nigeria to maximise their sponsorship assets and communicate them effectively to brands in order to create strategic, long-term partnerships.

We specialise in sports, but also work with companies with interests in healthcare, music, TV and broadcast sponsorship. We have a core internal sponsorship and marketing expertise built up over many years from working brand, agency and rights holder side. We have worked with global brands like Guinness, Pepsi and Umbro, innovative rights holders like Enyimba.

Our expertise is supplemented by a network of specialist strategic partners whom are called upon as the brief dictates, to deliver our evidence based and insight led approach, ensuring the best available bespoke solution is delivered to our clients.

Our Clients

Some of the company we keep

What can we help you with?

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